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AI Insights · Timothy · October 2025

Performance of Top 5 Play-To-Earn Games in New Zealand Q3 2025

Explore the trends in downloads, revenue, and active users for the top 5 play-to-earn games on a unified platform in New Zealand during Q3 2025.

Performance of Top 5 Play-To-Earn Games in New Zealand Q3 2025

In the third quarter of 2025, the top play-to-earn games on a unified platform in New Zealand showed varied performance in terms of downloads, revenue, and active users. Here's a closer look at the trends for each app.

PokerStars: Online Poker Games saw a gradual decline in weekly revenue, starting from $288 and settling around $157. Downloads fluctuated slightly, peaking at 157 in late July, while active users remained relatively stable, peaking at 374 in early August before ending the quarter at 337.

Prizes by GAMEE: Play Games experienced a notable decrease in revenue, with early peaks of $139 falling to zero by September. Downloads were modest, ranging between 12 and 38, and active users peaked at 192 in late August before declining to 132 by the end of September.

Match To Win: Real Money Games had fluctuating revenue, with a high of $109 in early September. Downloads remained fairly steady, with a slight increase peaking at 91 in mid-July. Active users hovered around 200, with a slight peak at 214 mid-July.

Play To Win: Win Real Cash showed a varied revenue pattern, with highs and lows, peaking at $68 at the start. Downloads ranged from 45 to 64, and active users showed a gradual decline from 84 to 78, with a slight increase towards the end of the quarter.

Lucky Match: Real Cash Games had inconsistent revenue, with a peak of $54 at the end of September. Downloads saw a slight increase towards the end, peaking at 61. Active users remained stable, peaking at 233 early in the quarter.

These insights, gathered from Sensor Tower, illustrate the dynamic nature of the play-to-earn market in New Zealand. For more detailed analysis, visit Sensor Tower's platform.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025